college-students
Flytedesk worked with several prominent national civic organizations (NCOs) and political campaigns to run campus advertising programs encouraging voter registration and turnout. Flytedesk then hired Bluelabs to conduct program evaluation. The below report was prepared by Bluelabs for Flytedesk and has been re-printed with permission. OVERVIEW AND METHODOLOGY In late
gotv
Did the BallotReady “Make a Plan to Vote” tool increase voter turnout during the 2018 midterm elections? Program design by Debra Cleaver (VoteAmerica) and Alex Niemczewski (BallotReady). This study was funded by the Arnold Foundation. Experiment design and analysis by Enrico Cantoni (Assistant Professor, Bologna University), Donghee Jo (Assistant Professor,
absentee
Program conception, design, and fundraising by Debra Cleaver. Program implementation by a national civic organization (NCO). Program evaluation by Pantheon Analytics. Executive Summary In October of 2018, NCO ran a randomized control trial to determine whether digital messaging (email and SMS) pushing voters to sign up for absentee ballots could
text-messages
Program design by Debra Cleaver (VoteAmerica) and Professor Christopher Mann (Skidmore College). Evaluations, and memos prepared by Christopher B. Mann, Ph.D., or Christopher B. Mann, Ph.D. and Katherine Haenschen, Ph.D. This program resulted in the preparation of 17 different memos, 1 hour long video, and 1 powerpoint
esign
Program conception, design, and fundraising by Debra Cleaver (VoteAmerica). Program execution by a national civic organization (NCO). Analysis by Pantheon Analytics. The below was originally published on September 27, 2019 Executive Summary In 2018, NCO implemented an option on its absentee signup and registration pages that allowed users to sign
text-messages
Which sms message copy worked best to mobilize subscribers in 2018? Program design by Debra Cleaver (VoteAmerica) and Christopher Mann (Skidmore College). Program execution by a national civic organization (NCO) with a large list of opted-in SMS subscribers.Program evaluation by Christopher Mann. Originally published in 2019. Executive Summary For
billboards
Program design by Debra Cleaver (VoteAmerica). Program execution by a national civic organization (NCO). Program evaluation and written evaluation by Scott Minkoff, Associate Professor (SUNY New Paltz). Summary This report presents the results of a turnout analysis of NCO’s 2018 billboard programs in Mississippi and Maricopa County, AZ. I
text-messages
Program conception and design by Debra Cleaver (VoteAmerica) and Christopher Mann (Skidmore College). Evaluation by Michael Schwam-Baird, Jeff Ferguson, and Miya Woolfalk (Analyst Institute). Executive Summary In the lead up to the November 2017 gubernatorial election in Virginia, a national civic organization (NCO) partnered with Analyst Institute to evaluate a
radio
Do digital GOTV ads on Pandora and Spotify increase voter turnout? A 2017 experiment Program design by Debra Cleaver (VoteAmerica). Creative work and media placement by Solidarity Strategies, LLC. Experiment design and analysis by the Analyst Institute. The below is excerpted from a study published in 2018. Executive Summary In
text-messages
Program team: Debra Cleaver (VoteAmerica), Page Gardner (VPC), Christopher Mann (Skidmore College). Experiment design and analysis by Michael Schwam-Baird, Jeff Ferguson, and Miya Woolfalk, all of the Analyst Institute. Executive summary In the lead up to the December 2017 US Senate special election in Alabama, two national civic organizations (NCO)
billboards
Increasing Voter Turnout: An Investigation of the Efficacy of Billboard and Street Advertisements in the 2017 Virginia Gubernatorial Election Program design by Debra Cleaver (VoteAmerica), program analysis by Molly Graepel (Grad student Harvard University). Professor Janina Matuszeski Professor Matthew Baum (Harvard University) served as faculty advisors. Additional evaluation support by
text-messages
Debra Cleaver here. I originally published the below on Medium on August 31, 2017. At the time I was the founder and CEO of Vote.org. Now I am the founder and CEO of VoteAmerica. I've reprinted the article here because that Medium publication is long gone. Chances